Banks That Put You First

Think about the last time you were at the bank. Which of the following two scenarios sounds most familiar?

Teller: Hello, how can I help you?

Customer: I need to make a withdrawal from my savings account.

Teller: What is your account number?

Customer: Hmm, you know, I don’t use this account much; I’m not sure.

Teller: Hold on.

And the transaction continues until you finally get your cash and leave the bank, without an ounce of personal banking or real customer service.

On the other hand…

Teller: Hi Kate, how are you today?

Customer: I’m fine; thanks.

Teller: Hey, how was your recent trip to St. George?

Customer: Oh, it was great. We enjoyed the wonderful weather and saw a few new sites down there and just had a great time together.

Teller: That’s great; are the kids still doing well?

Customer: Yes, they are. Ben is getting ready for baseball tryouts, Kimberly has a piano recital tomorrow night, and Joey just loves preschool.

The discussion and ensuing transaction continue, and Kate leaves feeling important, remembered, and looks forward to the next visit.

The latter scenario does exist at banks, even in today’s seemingly customer-service-challenged environment. And, not surprisingly, it is most often found in safe, reliable community banks like Western Community Bank.

In fact, last August, Kiplinger’s Personal Finance magazine highlighted community banks in the article, “Banks That Put You First”. The report notes that for one customer, “The icing on the cake was the personal service: The bank’s account executives took the time to answer all of his questions. And they helped him refinance his mortgage…”

The article also cites that “Community banks appeal to customers…because they have close ties to local residents and tend to offer more personal assistance than the big money-center banks. ‘Community banks are in the relationship-building business,’ says Karen Tyson, senior vice-president of the Independent Community Bankers of America. They tend to have fewer—and lower—fees than major banks. And they generally offer lower rates on loans and higher yields on savings.”

There are many options to bank with great a community bank in Utah Valley. A number of these banks are within a short drive, and some are so good at delivering customer service that it’s worth taking a littler longer drive.

So if you’re tired of being treated like “just another customer” instead of a person, or you want the peace of mind that comes from keeping your money working for the local economy, visit a local community bank like Western Community Bank. Chances are you’ll feel the difference the moment you walk in the door.